FREE On Demand: Overcoming Financial Barriers to Veterinary Care


FREE | 2 hours CE │ Self-paced

Originally recorded in June 2022, Suzanne Cannon, MS, MA leads a practical and much-needed conversation on breaking down barriers to veterinary care.


Originally recorded in June 2022, Suzanne Cannon, MS, MA leads a practical and much-needed conversation on breaking down barriers to veterinary care. In this two-hour webinar, Suzanne discusses economic and institutional trends influencing the cost of care, share a comprehensive list of payment plan, insurance, charitable resources, and other funding options for clients, and teach skills for diffusing tension when talking about money. Attendees will walk away from this webinar with the knowledge and understanding needed to confidently address client financial limitations, both practically and emotionally. It’s our hope that this vital information will help reduce the distress we so often experience during “the money talk”. Register today and find renewed optimism for solving an ugly problem.

Upon viewing this recording and passing each quiz with a score of 70% or better, you’ll earn 2 hours of RACE Approved CE.  


  • Review economic and institutional trends impacting the cost of veterinary care
    •  What does the average American family’s emergency fund look like?
    • What factors influence an individual’s access to credit?
    • How have veterinary medical costs risen in relation to wages and inflation?
  • Understand each of the most widely available financing solutions for clients
    • Compare interest rates, terms, policies, and pros/cons of each
    • Develop a comprehensive list for all the ways a client can find financial support for veterinary care
    • Practice “financial triage” to match clients with payment solutions
  • Understand the feelings clients may express when there are financial concerns
    • See how making assumptions and judgments about clients’ financial situations erodes the veterinarian-client relationship and contributes to personal distress
    • Gain specific tools for diffusing tension when addressing financial concerns
    • Study cognitive empathy vs. affective empathy
    • Learn relational vs. transactional approaches to financial problem-solving

Register today and view at your own pace! Upon viewing this recording and passing the quiz with a score of 70% or better, you’ll earn 2 hours of RACE Approved CE.

Estimated time to complete: 100 minutes


  • 2 hours RACE Approved CE
  • Learn at your own pace! Registration includes unlimited access to course videos for 12 months
  • Instant access to course videos and notes immediately following registration
  • Instant delivery of your CE Certificate, upon successful completion of the entire course and passing quiz score (70% or better)
    • Plus, after course completion, access your CE Certificate anytime from your Account Dashboard! Never lose a CE Certificate again.

*This course is approved by the AAVSB RACE to offer a total of 2 CE Credits, with a maximum of 2 CE Credits being available to any individual veterinarian or veterinary technician.

These RACE approvals are for the subject matter categories of: non-medical program, using the delivery method of anytime/on-demand. These approvals are valid in jurisdictions which recognize AAVSB RACE; however, participants are responsible for ascertaining each board’s CE requirements. RACE course numbers: 20-921289

Meet the Speaker

Suzanne Cannon, MS, MA, Co-Founder, VetBilling

Suzanne Cannon co-founded VetBilling in 2014, after a $4000 emergency vet bill for her schnauzer’s pancreatitis catapulted her into the uncomfortable realization that many pet owners find themselves without accessible options for financing the cost of veterinary care.

Representing VetBilling, Suzanne is an active participant in organizations and initiatives seeking to develop sustainable solutions to the problem of financial access to care. Suzanne has presented or contributed to panel discussions on the topic of financial access to care for Maddie’s Fund, Cornell University’s Center for Veterinary Business and Entrepreneurship, VetPartners, and the Veterinary Science Technology Program at SUNY-Delhi.

Suzanne holds an M.S. in Pastoral Counseling from Loyola University of Maryland and an M.A. in Jewish Studies from Baltimore Hebrew University.

Owing to her prior professional background as a pastoral counselor and hospital chaplain, Suzanne is passionate about helping veterinarians and pet owners find ways to navigate financial discussions and identify workable payment solutions in an atmosphere of emotional safety.

Outside of VetBilling, Suzanne is a devoted dog and horse mom who loves being outdoors when she isn’t reading 5 books at the same time! She spends her free time at the barn caring for her horse Chase, or in the saddle hacking out across the woods and fields of central Maryland near her home in Westminster. She also enjoys exploring the rural landscape near the home that she and Tony, her partner, share with their two dogs – Scout, an Otterhound, and Finch, a miniature schnauzer.



Meet the Sponsor

Lone Star Veterinary Academy is proud to partner with VetBilling for this informative and much needed webinar! Thanks to their generous support, we are able to offer this veterinary CE at no cost to you.

VetBilling’s mission is to keep pets and their families together, by reducing economic euthanasia and surrenders driven by pet owners’ frequent difficulty absorbing the full upfront cost of acute, surgical, or emergency veterinary care.

To that end, VetBilling equips veterinary practices with a cloud-based payment management platform that enables them to provide in-house payment and budgeting plans to the approximately 60% of clients who fall into the “black hole” – they are ineligible for conventional credit-based financing, but their income is too high to qualify for charitable assistance.

Behind the scenes, VetBilling’s team of payment support specialists ensures that pet owners successfully fulfill their payment obligations by tracking and monitoring payments, and providing immediate, supportive interventions if a payment fails. Full collection services are included, precluding the need for veterinary hospitals to retain a separate collection agency.