“What if I can’t pay?” Overcoming Barriers to Veterinary Care

Suzanne Cannon, MS, MA│FREE WEBINAR



Sunday June 26, 2022| 1 pm-3:30 pm CDT
Suzanne Cannon, MS, MA │ FREE WEBINAR

2 Hours RACE Approved CE

All Veterinary Team Members Welcome

Register Now!


Increase Access to Care, Decrease Emotional Distress

Join LSVA and Veterinary Finance Specialist, Suzanne Cannon, MS, MA this June for a practical and much-needed conversation on breaking down barriers to veterinary care. In this two-hour webinar, Suzanne will discuss economic and institutional trends influencing the cost of care, share a comprehensive list of payment plan, insurance, charitable resources, and other funding options for clients, and teach skills for diffusing tension when talking about money.

Attendees will walk away from this webinar with the knowledge and understanding needed to confidently address client financial limitations, both practically and emotionally. It’s our hope that this vital information will help reduce the distress we so often experience during “the money talk”.

Register today and find renewed optimism for solving an ugly problem.

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  • Understand each of the most widely available financing solutions for clients
    • Compare interest rates, terms, policies, and pros/cons of each
    • Develop a comprehensive list for all the ways a client can find financial support for veterinary care
    • Practice “financial triage” to match clients with payment solutions
    • Free CLIENT HANDOUTS listing charitable resources and financing methods
  • Review economic and institutional trends impacting the cost of veterinary care
    • What does the average American family’s emergency fund look like?
    • What factors influence an individual’s access to credit?
    • How have veterinary medical costs risen in relation to wages and inflation?
  • Understand the feelings clients may express when there are financial concerns
    • See how making assumptions and judgments about clients’ financial situations erodes the veterinarian-client relationship and contributes to personal distress
    • Gain specific tools for diffusing tension when addressing financial concerns
    • Study cognitive empathy vs. affective empathy
    • Learn relational vs. transactional approaches to financial problem-solving


  • 2 hours RACE Approved CE
  • Customizable CLIENT HANDOUTS
  • Complete digital course notes delivered by email
  • Webinar log-in information provided by email
  • Access to session recordings for 30 days following completion of workshop*

*This program has been approved by the AAVSB RACE to offer a total of 2 CE Credits, with a maximum of 2 CE Credits being available to any individual veterinarian or veterinary technician. This RACE approval is for the subject matter categories of: non-medical program, using the delivery method of interactive-distance. This approval is valid in jurisdictions which recognize AAVSB RACE; however, participants are responsible for ascertaining each board’s CE requirements. RACE Course Number: 20-913276

**Please note: In accordance with RACE approval requirements for an “interactive distance” CE program, attendees must log into the workshop live in order to receive CE credit.

Meet the Sponsor

Lone Star Veterinary Academy is proud to partner with VetBilling for this informative and much needed webinar! Thanks to their generous support, we are able to offer this veterinary CE at no cost to you.

VetBilling’s mission is to keep pets and their families together, by reducing economic euthanasia and surrenders driven by pet owners’ frequent difficulty absorbing the full upfront cost of acute, surgical, or emergency veterinary care.

To that end, VetBilling equips veterinary practices with a cloud-based payment management platform that enables them to provide in-house payment and budgeting plans to the approximately 60% of clients who fall into the “black hole” – they are ineligible for conventional credit-based financing, but their income is too high to qualify for charitable assistance.

Behind the scenes, VetBilling’s team of payment support specialists ensures that pet owners successfully fulfill their payment obligations by tracking and monitoring payments, and providing immediate, supportive interventions if a payment fails. Full collection services are included, precluding the need for veterinary hospitals to retain a separate collection agency.

Meet the Speaker

Suzanne Cannon, MS, MA, Co-Founder, VetBilling

Suzanne Cannon co-founded VetBilling in 2014, after a $4000 emergency vet bill for her schnauzer’s pancreatitis catapulted her into the uncomfortable realization that many pet owners find themselves without accessible options for financing the cost of veterinary care.

Representing VetBilling, Suzanne is an active participant in organizations and initiatives seeking to develop sustainable solutions to the problem of financial access to care. Suzanne has presented or contributed to panel discussions on the topic of financial access to care for Maddie’s Fund, Cornell University’s Center for Veterinary Business and Entrepreneurship, VetPartners, and the Veterinary Science Technology Program at SUNY-Delhi.

Suzanne holds an M.S. in Pastoral Counseling from Loyola University of Maryland and an M.A. in Jewish Studies from Baltimore Hebrew University.

Owing to her prior professional background as a pastoral counselor and hospital chaplain, Suzanne is passionate about helping veterinarians and pet owners find ways to navigate financial discussions and identify workable payment solutions in an atmosphere of emotional safety.

Outside of VetBilling, Suzanne is a devoted dog and horse mom who loves being outdoors when she isn’t reading 5 books at the same time! She spends her free time at the barn caring for her horse Chase, or in the saddle hacking out across the woods and fields of central Maryland near her home in Westminster. She also enjoys exploring the rural landscape near the home that she and Tony, her partner, share with their two dogs – Scout, an Otterhound, and Finch, a miniature schnauzer.


Time & Location

Date: Sunday June 26, 2022
Time: 1 pm CDT
Location: Anywhere!
Find a cozy spot with reliable internet and join us online for this live and interactive learning event!

Register Now!

Register to See Why Our Attendees Love LSVA!

“This is the first in person CE that I have attending since covid. This experience went beyond my expectations.” – LSVA In Person Workshop Attendee

“I think the speakers were stupendous. I just loved these presentations” – LSVA Webinar Attendee

“Just wanna say these talks are excellent, Dr Jones and Dr Atkins both have such a command of this topic for obvious reasons. It reminds me of the best professors in Vet School who would speak with complete authority because they knew the topic cold.” – LSVA Webinar Attendee

Top notch, fantastic. I was really dreading this because I dislike CE environments but really enjoyed.

I learned SO much about myself and feel empowered to make real changes in my life.

I felt it was very well organized and I felt taken care of. Julie was an excellent speaker and I enjoyed the content very much.

I couldn’t imagine the program running any smoother.

More dates! More events! Love these and I will be back! THANK YOU!

Excellent conference!!! Much more intimate than the large conferences.

I love that we wrote and expressed rather than just taking in material. This was interactive for real.

Additional information

Registration Type

Veterinarian, Vet Tech and Other Team Members